"A family residing in North London wants to find an exceptional and experienced instructor to assist their most junior child on his early path to growing into an British gentleman."
Looking at this advertisement, you might readily miss the phrase "beginning" as just a turn of phrase.
Yet, it could be the crucial part of this unique employment listing, as it aims to recruit a mentor for a 12-month-old.
Hundreds of applications have now been submitted since the unidentified family published their request for the highly paid tutor, who must be "an exceptional individual".
In recent few weeks, the advert has received attention across the news, with numerous asking why?
Progressive Approach
The CEO, head and founder of a global tutoring firm, which is assisting the family in their quest, said that notwithstanding initial skepticism, he considered the concept "far sighted", and "progressive".
When he spoke with the family, he mentioned they recognized the unconventional nature of their requirement, and how immature their son is.
Nevertheless, they explained that they "were unwilling to delay any longer" to engage a tutor, as they had waited until their firstborn was five, and by that age "cultural conditioning had already become established".
What exactly did the family indicate by "cultural bias"?
It's "all-encompassing", he replied. "How you eat, the manner you speak".
He said the older sibling had picked up "extremely delicate, non-verbal cues" from the family, and had adopted their cultural habits. The family informed the consultant they wished to avoid the same situation to recur with their younger child.
The intention: To hire a UK tutor, who needs to speak with standard English accent, to influence the baby right from the beginning.
Natural Absorption
"Much of the learning at the start here is kind of acquired indirectly," said Adam.
It's via this natural absorption that the family are aiming the child will acquire the UK customs they want to impart.
He said the tutor must be someone who went to "prestigious academies – similar types of schools as the family hope to send their son to".
"The instructor simply needs to be the suitable individual, they'll be doing things they don't even know they're doing, just naturally," he commented.
Cost Not Relevant
The family explained to the expert the chosen tutor should ideally also have familiarity of or enthusiasm in horse riding, skiing, the arts and instrumental training so as to influence the child in a diverse set of passions.
More than that though, he explained the family desired the tutor to sign up the child on a selection of classes so the child would be "horseback riding and learning an tool by the time they are around three years old".
In the family's minds, assisting their son grow into a "English gentleman" will result in achievement and create opportunities.
"Taking into account the advantages and disadvantages of that, because it's undoubtedly a social class indicator," he adds.
However, despite all this guidance in "UK identity", might the child pick up what is termed cultural leaning from the multicultural family he resides with in any case?
"Certainly", replied he. "They understand this might not succeed, but they've just taken the perspective of, 'we should try and let's go as early as we can', because the cost of it is not a concern," he explained.
Impractical
A number of in the education sector who share similar reservations.
An education leader, head and founder of a tutoring service, who also offer individual instructors, stated that "the development of embracing two identities, or actually, becoming oneself, is something that must be experienced personally, not manufactured."
He wrote that he had moved from China to the Britain at the age of seven, and had been brought up experiencing and embodying both cultures. He continued to be educated at the University of Cambridge.
"The idea that a single person can function as a representation of Britishness, an individual who can in some way transplant the characteristics of a UK sophisticate to a infant child, appears naive and unrealistic," he wrote.
"Based on my background, employing a typically English tutor from babyhood will will not instantly achieve the goal they hope for.
"I did not have such a figure, and nevertheless I have been privileged enough to experience numerous of the opportunities they aspire for their son."
He stated: "The fact is, self-identity cannot be dictated from the outside influences; it must be selected, and it must come from within."
Purchasing UK Culture
Of course, Britishness is something the expert hopes can be educated – and marketed.
"I think the situation that the world holds us in this regard is something that we should be cherishing|valuing|appreciating
